Beyonce's Heat may be too hot for daytime TV in the U.K.
It has been reported that the singer Beyonce new perfumed ad has been banned in U.K during daytime hours by the country's Advertising Standards Authority.
Ad founds to be "sexually provocative" and have complaints against it, said ASA
According to The Hollywood Reporter, the ad can't be shown up before 7:30 p.m because the singer writhing against a bathroom wall in a red dress to the song "Fever".
"We considered that Beyonce's body movements and the camera's prolonged focus on shots of her dress slipping away to partially expose her breasts created a sexually provocative ad that was unsuitable to be seen by young children," the statement read.
"The ASA noted that there was no explicit sexual content and that the singer Beyonce was not fully naked in the ad," the statement continued. "Although we noted the ad was sexually suggestive and might therefore be distasteful to some, we considered that, in the context of marketing for perfume, the ad was unlikely to cause serious or widespread offense to most viewers."
Do you think the ad is too sexy for daytime TV?
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